Heidi Hackemer

Strategist, Creative, Designer

Heidi Hackemer is an entrepreneur and brand strategist whose work lives in the balance of provocation and practicality, helping build companies and brands that impact the world. Founder of brand strategy company Wolf & Wilhelmine, she has worked with clients including Google, the BBC, and the Obama White House. She’s also known for Six Items or Less, a clothing consumption experiment featured in the New York Times. Read more about Heidi below.

Making Brands Heroic

Friday October 25 | 8:30 am & 10:30 am | 90 Minutes | DoubleTree by Hilton Hotel, Mt Bachelor Room

Building a brand should yield heroic outcomes. Whether you’re constructing a client’s brand, your own business’s brand or your personal brand, the result should be provocative and authentic, ultimately breaking through. However, when building brands we often get bogged down in jargon, over-think, and over-construction, leading to brands that get lost in the noise.

In this interactive workshop, we’ll explore how the tenets of classic storytelling provide simple but powerful frameworks for building impactful brands today. Come with a brand you want to work on in mind, your sleeves rolled up and ready to play.

THE 10:30 SESSION IS CURRENTLY FULL. There is still space in the 8:30 session.  

More about the speaker

Heidi Hackemer is an entrepreneur and brand strategist whose work lives in the balance of provocation and practicality, helping build companies and brands that impact the world. 

Heidi has founding in her bones: she founded and built the influential brand strategy company Wolf & Wilhelmine. W&W helped brave clients such as Nike, Bacardi, and startups like Bonobos and Oscar set brand narratives and design action grounded in intense audience understanding. She also co-founded the Creative Alliance, an organization that matches powerful initiatives with powerful creators to make a positive change in the country by activating communities.

Heidi spent her early career working at top shops in the advertising and marketing world in both the US and Europe, working with clients such as Google to launch Chrome, Chromebook, and Glass, and serving as the brand lead for Google’s Advanced Technology & Projects group. She collaborated with clients such as LEGO, the BBC, Coca-Cola, Unilever, and Sony to create award-winning strategies and work. Heidi also consulted with the Obama White House and, more recently, served as the VP of Engagement for the Chan Zuckerberg Initiative. 

Heidi co-created Six Items or Less, a clothing consumption experiment that was featured in the New York Times, Good Morning America, and in the press all over the world. She spent two years traveling the country for her American Dream project, an exploration into understanding what makes America tick.  Heidi is a frequent speaker and teacher and has ridden her Harley cross-country three times… so far.